Staff Marketing Data Analyst

Company Description At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients. Learn more about our products here: https://pro.doctoralia.es/pro.doctoralia.es http://pro.doctoralia.es Why join us? 📊 Real impact – We help doctors help patients. Your work truly makes a difference. 📈 At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on. ✨ Shape the future, sustain growth – Make a difference now and build for long-term success. The Staff Marketing Data Analyst will be responsible for setting the direction for world-class marketing analytics that power the marketing team to make informed, insight-driven decisions. They will partner with our data engineers, product data and business intelligence teams to design and own the foundational data structure that allows marketing data to flow and integrate with business data in our systems and BI tools. Their objective is to equip our analyst and marketing teams to focus on analysis that leads to insight and impactful action and not be bogged down with data gathering and organization. They own the framework and methodology for efficient marketing data analysis, set the standards other analysts follow, and act as a technical mentor across the team. You Will: - Apply deep expertise in data structures to define the standards and architecture for data products that are stable, scalable, and performant - Own data quality issue analysis, resolution action plans, and governance across marketing data - Work collaboratively and develop relationships with Marketing leadership, including Marketing VPs and the CMO, to understand business objectives, shape the analytics roadmap, and build data solutions that meet these needs - Provide thought leadership and hands-on direction for the most complex problems requiring a data science approach - Design and oversee scalable dashboards for key marketing KPIs, budget and ROI analysis - Drive insight generation and influence business decisions by explaining the impact of these insights to Marketing VPs and other key business stakeholders - Lead ad-hoc data analysis and reporting requests that require data blending from multiple data sources, and help prioritize incoming requests - Structure and present analyses directly to the CMO, Marketing VPs, and other executive stakeholders - Mentor and coach analysts, review their work, and raise the overall quality of analysis across the team You Have: - Degree in statistics, data science, business analytics, marketing analytics, or related field - Minimum 7–9 years of experience in marketing and/or sales analytics - Track record of delivering increased marketing effectiveness with measurable return on investment (ROI) and sales conversion and revenue improvements, including initiatives you led end to end - Expert analytics capabilities using statistical and business intelligence tools (SQL, Tableau/Power BI/Qlik Sense, Excel all required) - Experience with data pipeline and warehouse tools; strong DBT experience required, including designing data models - Experience translating technical terms and explaining complex analysis to business stakeholders, including senior marketing leaders - Experience working with B2B sales motion (account-based marketing experience is a bonus) - Knowledge of marketing data; experience with analyzing data from HubSpot and Salesforce is particularly desired - Experience mentoring or guiding other analysts - Proven ability to manage multiple, competing priorities simultaneously - Positive