Head of UKI Enterprise Sales

As a key member of the EMEA Revenue Leadership Team reporting directly to the Head of UKI & NE, you will be the strategic leader responsible for shaping, executing, and driving all Enterprise go-to-market (GTM) activities across the United Kingdom and Ireland. You will lead a high-performing, successful regional sales team that is currently delivering strong results across our key industry verticals, including Financial Services, Public Sector, Technology/Media/Telecom (TMT), Professional Services (PS), and Retail, Manufacturing, and CPG. Partnering closely with leaders across Customer Success, Marketing, Sales Development and Channel, you will own the full-funnel GTM playbook across our Enterprise customer segments. In this role, you will leverage your deep enterprise expertise to cultivate, nurture, and develop this high-growth revenue organization while expanding Asana's market presence throughout the region. This role is based in our London office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays & Fridays depending on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve • Build a strong community of customers, partners, and employees across the UKI region. • Develop and execute a comprehensive multi-year strategy for revenue growth and market penetration across our core industry verticals. • Partner with Customer Success to build a tailored customer coverage model that drives both revenue growth and retention across all segments. • Lead, inspire, and collaborate with sales and matrixed teams to establish and operationalize our playbook to fuel pipeline and customer growth. • Hire, nurture, and develop top sales talent, intentionally building clear career paths and succession plans. • Act as a senior executive representative for Asana with C-level customers, prospects, and media across the region. • Create strong feedback loops with the Product team to influence product evolution based on deep customer insights. • Evolve the Account Team Playbook to support enterprise growth, ensuring alignment across SDRs, Sales, Success, and Services. About you • People Centric leader • Proven experience managing dedicated Enterprise sales teams and successfully hitting revenue targets within an enterprise tech space. • Deep background working within the Enterprise segment, showcasing a strong understanding of complex, high-value procurement and deployment cycles. • Demonstrated experience leading and scaling high-performing Enterprise Sales teams across the UKI and EMEA regions. • Track record of navigating and capitalizing on a verticalized sales structure, with familiarity across segments such as Financial Services, Public Sector, TMT, PS, or Retail/Manufacturing/CPG. • Proven capability to scale Sales organizations and drive consistent bookings, ARR, and customer growth across commercial and enterprise segments. • Deep experience navigating and executing growth strategies within both product-led and sales-led business models. • Operationally strong with the ability to independently build robust GTM, operating, and talent development plans. • Intellectually curious, analytical, and naturally open-minded with a passion for solving complex regional challenges. • A highly collaborative partner comfortable navigating cross-functional, matrixed environments alongside Product and Marketing teams. • A low-ego leader who builds trust and influence through thoughtful communication and high-quality execution. • Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and s