CRM Campaign Manager

Who we are We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 7 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing. Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go! Your mission Own Bitpanda’s CRM campaigns from brief to result across email, push, in-app banners and stories. You will turn retention, monetisation and lifecycle plans into live, multi-market journeys in Braze, run the campaign calendar across the teams that brief us, and make sure every send is built right, approved and measured. You join a small central CRM team that is becoming the engine behind how we talk to our customers. This role will either be hired in Vienna (AT), Barcelona (ES) or Krakow (PL). What you'll do • Build and launch campaigns in Braze across email, push, in-app banners and stories: segmentation, canvases, templates, personalisation and testing. • Own the channel mix for every campaign, choosing the right channel, sequence and frequency for each audience and using test results to keep refining it. • Run the campaign calendar across markets with Growth Operations and the regional market leads. • Coordinate copy, localisation and compliance approvals so campaigns ship on time and correctly. • Own QA before every send and report on performance against our shared Growth KPIs afterwards, turning results and learnings into improvements to the lifecycle strategy. Who you are • You built campaigns in Braze (or similar CRM tool) yourself and have done so in your most recent role; you know canvases, segments and Liquid. • You know from data and experience which channel works best for which audience and moment, and how to orchestrate email, push and in-app messaging so they reinforce rather than compete with each other. • You have run multi-market campaigns end to end, including QA and reporting, ideally in fintech, iGaming or e-commerce, and can show a result you were accountable for and explain what you would do differently. • You have experience working in an environment where communications require compliance approval and know how to factor that into your planning. • You are highly organised and can keep track of requests from several teams at once without letting anything slip through. What’s in it for you • Flexibility to work where you thrive – Enjoy the freedom of our Hybrid working model, combining onsite collaboration and remote work, with an additional 25 days per year to work from a city or country of your choice. • Reward for your impact – Receive a competitive total compensation package aligned with Bitpanda’s pay-for-impact policy, including participation in our stock option plan. • Support for your mental wellbeing – Access confidential coaching, counselling, and mental health resources whenever you need them through OpenUP. • Time to recharge – On top of your standard annual leave, prioritise your wellbeing in 2027 with 3 additional days of paid time off to rest, reset, and recharge, available once you’ve been with us for 6 months. • Continuous learning and growth –