Senior Product Marketing Manager - GTM

🪐 Discover our galaxy   Join the Future of Work ! Malt is Europe's leading freelance marketplace, connecting over 1,000,000 talented freelancers with 100,000+ companies. Founded in 2013, we're transforming how work gets done through our tech-powered, human-centered platform. What makes us different:   - A diverse team of 600 Malters across 6 European countries - A culture that champions equality (50% of our Comex are women) and inclusive growth - Backed by top investors including ISAI, Serena Capital, Eurazeo Growth, Goldman Sachs, and BPI - A mission to give everyone the freedom to work differently   Ready to help shape the future of work? Your next chapter starts here! 🪐 The Mission 🪐 • The Situation: Malt is actively shaping the "New Way of Work." As a European scale-up with over 600 employees across Europe, UK, UAE, and more than 1 million freelancers on our platform, we are in a thrilling growth phase—bolstered by a new Executive team. As we rapidly expand our footprint, we are treating this role as the foundation of a critical internal business unit. We need an exceptional Senior Product Marketing Manager to architect the narrative and go-to-market engine for our core business initiatives, operating with high autonomy in a dynamic, high-stakes market landscape. • The mission: Drive zero-to-one growth by architecting our go-to-market strategy, uniting cross-functional teams, and translating intricate customer insights into highly scalable commercial execution. Taking full ownership of our product positioning, you will develop deep mastery in advanced marketplace economics and multi-stakeholder enablement, delivering the tangible business outputs that will directly accelerate our Gross Sales Volume (GSV) and market penetration. Key Responsibilities ✨ Pillar 1: Go-To-Market Launch Architecture • Action: Architect and drive comprehensive go-to-market strategies for multiple core product areas, decoding industry, market, and competitive intelligence to position Malt decisively. • Output: Compelling, highly differentiated value propositions, messaging frameworks, and full-scale GTM campaigns that tell a resonant story and set us apart in the market. • Metrics of Performance: GSV pipeline generated from new product launches and overall product adoption rates. Pillar 2: Commercial Enablement & Revenue Acceleration • Action: Engineer and relentlessly optimize a robust commercial toolkit, empowering sales, account development, and marketing with the exact insights and narratives they need to win. • Output: A dynamic, scalable "bill of materials" encompassing high-converting content for demand generation, client lifecycle marketing, and sales acceleration. • Metrics of Performance: Sales cycle velocity (time-to-close) and conversion rate optimization across the entire funnel. Pillar 3: Product Strategy & Cross-Functional Synergy • Action: Synthesize complex customer feedback and pilot data to proactively dictate general product releases, acting as the strategic bridge uniting Product Management, Sales, and Customer Success. • Output: Market-validated product pilots, beta programs, and seamless cross-organizational alignment that directly shape and de-risk the product roadmap. • Metrics of Performance: Beta-to-General-Availability successful transition rate and stakeholder alignment velocity. Requirements & The Skills Matrix 🔍 Proven Mastery (What you have already built) • Orchestrated and scaled go-to-market strategies from scratch for complex B2B platforms, drawing on 8+ years of experience in enterprise software, SaaS, or marketplace environments. • Distilled immense ambiguity into clear, actionable frameworks, demonstrating critical thinking and a relentless bias for action. • Forged strong, collaborative partnerships across commercial, product, and marketing organizations, adjusting communication styles seamlessly to influence diverse global cultures. • Demonstrated a proven track record o